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Agency Partner Discovery Form
Dealership Name
*
City, State
*
Parties Relevant to Communications
Name
Email
Primary contact
Name
Email
Team member
Name
Email
Team member
Name
Email
Team member
Name
Email
How Many Cars Do You Sell A Month On Average?(New/Used)
*
How Do You Measure Success? (ex. Market Share, Total Gross, Volume, etc.)
*
What Are Your Short Term and Long Term Goals?
*
Current 3rd Party Providers
*
Cars.com
Edmunds
AutoTrader
CarGurus
KBB
CarFax
TrueCar
Current Media Mix
*
Network TV
Cable TV
Radio
Streaming Radio
CTV/OTV
Social
SEM
SEO
Dynamic Inventory Campaigns
Goal CPU (Cost Per Unit Sold, (Ad Budget/Cars Sold))
*
$200-$350
$350-$500
$500-$650
$650-$800
What Is Your Dealerships Unique Selling Proposition?
*
What Are You Looking For In An Agency Partner?
*
Where do you feel your current strategies and vendors are falling short?
*
What is your average monthly budget?
*
What Date Would Work Well For A Presentation From Mudd?
*
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