Event Application

Imagine...115,000 people, over 3000 watermelons and you! With 60 musicians, over 100 exhibitors, one of the largest kids areas of any festival on the east coast and all of the great Carytown style, the Carytown Watermelon Festival presented by Martin's has become the largest one day festival in the state of Virginia. Mark your calendar now for a great day of family fun on Sunday, August 13th from 10a-6p. The Carytown Watermelon Festival is a FREE street festival in its 34th year!

Vendor Information

Thank you for your interest in participating as a vendor.  Please complete this application in its entirety.  Submitting an application DOES NOT guarantee acceptance into the festival.  Vendors will be notified once all vendors have been approved by management on the status of your acceptance.
The Carytown Watermelon Festival is accepting Vendors in all categories.  This is a family-friendly event and we encourage family themed vendors to apply.  This group loves food, services and novelty items.
For more information contact the Director of Exhibitor and Vendor Services at vendors@threeoneoneproductions.com

PLEASE CHECK THE APPROPRIATE CATEGORY FOR YOUR BOOTH SPACE - click the question mark for category descriptions

Contact Info

What Do You Sell/Vend?

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Select Your Booth Space

All booth spaces (with the exception of FOOD VENDORS - FULL MENU 10X20) are 10x10 and include only your booth space at the event. 
Tent packages are available for an additional $250. They include the following:
10X10 tent
6 or 8ft table
2 chairs
Set up and break down of rented tent
What is the actual size of your setup? *
Current Total:

Printing Services - At a Discount!

Signage/Printing Services (at a discount):
Three One One is an all inclusive event production company -- we handle event production, marketing, social, ATMs, and print services all in house for each event. As a participating vendor in this event, Three One One is extending our discounted print services to you.

We are offering you a discounted rate for the following printing services:

  • vinyl & non-vinyl banners
  • posters
  • flyers
  • mounted foam-core signage
  • bumper stickers

For more information, check out Three One One Printing or email printer@threeoneoneprinting.com. Mention the code "VENDOR" and we will waive the design fee (a $40 value). Our printing services save you up to 50% in cost comparison to a quick-print shop.

Terms and Conditions

All booth spaces (with the exception of FOOD VENDORS - FULL MENU 10X20) are 10x10 and include only your booth space at the event.  Tent packages are available and include the following: 10X10 tent, 6 or 8ft table, 2 chairs - set up and break down of rented tent are also included.  Tent packages are available for $250.
FOOD VENDORS: All full and limited menu vendors are required to submit a City of Richmond health permit application.

DO NOT SUBMIT YOUR HEALTH PERMIT DIRECTLY TO THE CITY - SEND ALL PAPERWORK TO THREE ONE ONE PRODUCTIONS. We will submit the application on your behalf.  The City will not accept any permits/applications unless your business/vendor name is included on our FINAL list. CLICK HERE for the temporary health permit application. 
You may fax your permit to: 804-346-3186
email to: vendors@threeoneoneproductions.com
mail to: Three One One Productions
            11624 Norwich Parkway
            Glen Allen, VA  23059.

- Deadline to submit an application is Friday, June 9th. 
- All Food Vendors will be notified of status of application by Monday, June 12th. 
- Health permits/applications are due by Monday, June 19th.

NON FOOD VENDORS (NON-CMA members) - applications will be accepted (based on availability) through July 31st.  There will be a $35 late fee applied to all vendor fees for applications that arrive after July 31st.  NO applications will be accepted past August 7th.

*Vendors who are not accepted will receive a full refund within one week of notification*

1.  Applications will be accepted on a first-come, first-served basis including returning vendors. Management will not consider your application if not complete and accompanied by your fee.
2.  Applications will be approved by the management of Three One One Productions, LLC.
3.  Completed vendor applications and fees for FOOD VENDORS are due by June 19th and NON-FOOD VENDORS fees are due by July 31st.
4.  FOOD VENDORS will need to provide their own cooking equipment (gas grills and ovens permitted).
5.  ALL vendors are responsible for sales and tax compliance.
6.  Vendors MUST remain open during festival hours.  NO EXCEPTIONS.
7.  Vendors MUST arrive during the time allotted for set-up. If you arrive after the designated time, we can not guarantee you will be able to participate in the festival and your fee will not be returned.
8.  FOOD VENDORS - MUST be ready to serve 15 minutes prior to the start of the event.
9.  ALL VENDORS must check in with the VENDOR COORDINATOR upon arriving at the event.  Check in location will be forwarded to you in an email prior to the event.  All set-up MUST be completed 1 hour prior to the event starting or space will be forfeited.  A 10x10 or 10x20 space will be strictly enforced.
10.  BREAKDOWN - begins once the event is over and MUST be completed within 1 1/2 hours in order to start street cleaning.  Failure to complete breakdown in a timely manner may result in a fine.  Ending time/deadline to breakdown your booth will be provided at a later date.
11.  Security will be provided at the event.  However, the festival committee and its organizers will not be responsible for injuries, losses or damage of any kind.
12.  Festival will commence regardless of the weather.  THIS EVENT IS RAIN OR SHINE.  If a date change is required due to dangerous conditions as determined by event committee and police, you will be notified as soon as possible.
13.  Staff MUST be scheduled for the entire festival.
14.  All tables MUST be skirted or draped.
15.  The appearance of the vendor booths will be subject to the inspection of the Director of the Event and/or Vendor Coordinator.  Three One One LLC strongly suggests the use of festive decoration and may make suggestions for improvement.  Our appearance to the City and community impact longevity of the festival.
16.  Sodas and Water will not be distributed and/or sold by the festival to vendors.
17.  No products bearing the name Carytown Watermelon Festival will be allowed to be sold other than by event producer without prior written permission from Three One One Productions.
By checking the box, you agree to the terms/conditions listed *
Use your mouse to sign *